The new reality of today's commerce brings with it a new model of consumer, not of products but of concepts and emotions.
In "Como dejar de ser una tienda zombie", Andreu March proposes 10 steps that will allow us to adapt to the new reality of the sector. More than a method, this book seeks to be a user manual to update us on the Retail sector.
An analysis of the shopping experience from an emotional point of view, which contemplates the aroma of our store, the circuit that our customers make and aspects such as music, lighting or order.
Stop being a zombie store and find your own space in the current market!
